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Beer industry: Ethical brand destiny suffers diversionary
From;  Author:Stand originally
Brief content: In recent years, foreign beer manufacturer is increasing the devoted strength of pair of Chinese beer markets all the time, at this late hour, the large beer company that home does not have foreign capital setting is little little, the capital outside can saying the sea has become partial wine look forward to people wantonly outspread capital backing. In the future without giving thought to domestic beer market who advocate ups and downs, want it only subject Yu Yingbo is fastened or SAB is, so Ying Bo or SAB are sure is one of person that be benefited.

In recent years, foreign beer manufacturer is increasing the devoted strength of pair of Chinese beer markets all the time, at this late hour, the large beer company that home does not have foreign capital setting is little little, the capital outside can saying the sea has become partial wine look forward to people wantonly outspread capital backing. Regard international as famous beer tycoon, two big groups are in Ying Bo and AB China have extensive industrial position, accordingly, between them amalgamative, not only ecbolic gave the beer with the greatest whole world to produce business, also be sure to produce far-reaching effect to beer industry of China.

Pass intense competition to split up, at present domestic beer industry had formed snowflake, Yan Jing, Qingdao of 3 sufficient tripartite balance of forces make judge pattern, do not cross this kind of pattern or will by Ying Bo this buy behavior place to break. As we have learned, after Ying Bo buys AB, not only can will 100 power with incorporate into one's own forces of Harbin beer total number the banner falls, the of 27% Qingdao beer share that still can acquire the place in AB hand to have. Combinative group is in China original business, the Ying Bo after be being bought will form include high end, medium the brand system of the different market administrative levels such as high end and people liquor, its accuse ability to will get farther promotion to the palm of Chinese market. And if Ying Bo continues to be inside countrywide limits in the future advocate push 100 power beer, so the difficulty that is sure to increase cent of look forward to of domestic other wine to feed high-end market, the high-end strategy of Yan Jing, snowflake will be affected. Additional, the new company after incorporating is produced can will increase considerably. Chairman of branch of beer of association of Chinese brew industry is like De Runceng to divulge, 25% what new flower rich company will hold countrywide total output in China, and before this weakened Hua Runxue to spend undoubtedly, bring think the yield advantage that be proud. Nevertheless, to Qingdao beer, be being bought this is advantageous probably, because Qingdao beer is in,market of Hubei, Fujian is behaved relatively fatigued and weak, and Ying Bo has powerful market speech to counterpoise in this two ground, after Ying Bo buys AB, qingdao beer and Ying Bocheng are interest community, qingdao beer should not get in the development of afore-mentioned two ground markets of Ying Bo diversionary.
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